The hammerhead is a smart tool that effortlessly guides cyclists through the safest and most enjoyable bike routes with intuitive light patterns.
So I took on the challenge of redesigning their app from the ground up. I wanted to add smart sensors through out the bike in order to diagnose possible problems and alert users via notifications before they happen.
The Nike Sneaker Lab platform was created with the goal to capture and gather athletes performances data during their workouts while wearing their preferred sneakers. A data visualization is then form to help shoe designers improve and better design their products for athletes.
I was tasked with designing the mobile version of the new Dream Scrub website experience along with a new iconography system. An user centric environment where participants could pick and vote on their favorite new scrub products. The site uses smart scrolling while revealing individual ingredients from each product helping inform consumers about their rich benefits.
The ask was to advertise Verizon's new App Finder. Our solution, we created a series of illustration based animations to highlight the features of the app via Facebook social posts. The App Finder curates the most popular, downloaded and best reviewed apps and offers them to users. We executed simple and engaging animations for each corresponding recommended app.
Naturopath provides nature-based cosmetics. I branded and designed their line of products with the aim of signifying purity, quality, healing, and health. I wanted to engage customers with a personal and customizable experience. When ordering, they can participate in the creative process and tailor the products to their exact preferences. This hands-on approach, along with old-world apothecary bottles, is designed with a high end, modern concept.
YouTube wanted to recognize advertising agencies for their creative and popular campaigns, by making unique pieces of artwork from viewers' comments and positive feedback as part of their recognition program. These were then printed in high quality posters, framed and sent to the ad agencies.
By placing an easel with an empty canvas and paints in front of one of New York City's most iconic landmark buildings, the Flatiron. No instructions were provided which invited curious New Yorkers to explore their creativity right in the open. The interactions were recorded as part of a social experiment.
The task was to redesign salami packaging for Charlito’s Cocina. Their approach is to slowly and steadily make everything from scratch. As a company, they explore and experiment with new recipe ideas so I kept a playful yet professional spirit about my design.
2nd project at School of Visual Arts
Design & Animation: Angela Kim
Instructor: Ori Kleiner
Music: Voyager - At Night (Leopold Remix)
Software: After Effects
In the film “Pi,“ a paranoid mathematician searches for a number that will unlock the universal patterns found in nature. Of the many patterns that surround us, this accordion book was inspired by the beehive and experiments with hexagonal shapes.
This is an interactive print invitation to the Gagosian Gallery exhibit “IF YOU CAN’T READ IT, IT DOESN’T EXIST.” I wanted the invitation itself to be an experience, so it shows a picture of an empty gallery overlaid with braille. Since the dots aren't embossed and most people can't read braille anyway, the gallery is empty and therefore does not exist. On the backside of the invitation, you'll find braille code to decipher the message.